NEW ERA

Ehrhardt Koch pursued the American dream by founding New Era in 1920 in New York. A company that produces casual hats and caps for men. The turning point comes in 1943 when it is noted for the baseball hats produced for the Cleveland Indians, later many MLB teams decided to entrust the entire production of their hats to the New York brand obtaining then 50 years after the license to produce and distribute the official merchandising of the entire league including the lines dedicated to the NBA, the NFL and the NHL. Even today the New Era cap is a must-have in the wardrobe.