Hoka One One was born in 2009, in California, a brand specialized in technical running shoes. The name derives from the Maori “flying above the ground”, a value that is reflected in every single model of the American brand. The design of the Hoka One One sneakers features a thicker than normal midsole, greatly increasing cushioning. The brand focuses a lot on innovative technologies within shoes such as Meta-Rocker, J-Frame, Active Foot Frame elements that guarantee performance and comfort
